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**click each service to see portfolio examples**

Note that this is just my general pricing. Actual cost depends on your project scope and design intricacy. Please reach out directly for a more accurate quote! We also offer OTS Packages & Discounts 

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© 2025 Off Trail Studios (Rachele Liba). All visual designs, branding elements, portfolio pieces, creative assets, a la carte service guides, and package methodologies are the exclusive intellectual property of Off Trail Studios. Unauthorized reproduction, distribution, or imitation of these designs, portfolio works, service structures, and package methodologies is strictly prohibited. All rights reserved. Trademarks and original content protected under copyright law.

case studies

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Jett Jenkins

Our strategic partnership with Jett Jenkins has transformed her from a debut single artist to a multi-album indie pop sensation over several years. Overseeing all creative directions, we've meticulously developed her brand across digital and physical platforms, elevating her artistic identity through targeted initiatives that extend beyond music.


Key Achievements:

  • Crafted engaging Spotify Canvases for her singles, enhancing listener engagement and visual branding

  • Produced professional music videos, employing advanced editing techniques to align with her evolving musical style

  • Created compelling one-sheets that effectively communicate her brand story and musical journey to industry professionals

  • Developed a diverse merchandise line including vinyl, cassette, clothing, custom hats, and a signature parfum.

  • Expanded her reach from a regional Texas performer to a nationally recognized Brooklyn-based artist

  • Supported three album releases with strategic digital marketing and promotional materials

donozira

Collaborating with Donozira, we strategically navigated the dark punk landscape to establish a powerful artistic brand that prioritizes creative expression and mystique. By developing a comprehensive digital strategy that emphasized anonymity and sonic intensity, we positioned Donozira as an emerging artist with a distinctive voice in the punk scene.

 

Key Achievements:

  • Developed Donozira's overall logo and branding, creating a cohesive visual identity that aligns with dark punk aesthetics

  • Designed streamlined cover art for his releases, enhancing his visual presence while preserving anonymity

  • Sourced and edited video footage for engaging Spotify Canvases and YouTube visualizers

  • Produced a professional Electronic Press Kit (EPK) to effectively communicate his brand story

  • Established a customized Beacons link-in-bio page, centralizing his online presence

  • Achieved significant streaming success and playlist placements for debut releases

Branding - Donozira, branding, off trail studios, rachele liba
ellakatebranding, off trail studios, rachele liba

ellakate

Our ongoing collaboration with ellakate has chronicled her evolution from an emerging talent to a rising indie pop sensation. By crafting a cohesive brand identity and strategic digital presence, we've helped ellakate authentically connect with her audience while showcasing her artistic growth.

 

Key Achievements:

  • Developed distinctive logo and branding that captures ellakate's unique artistic vision

  • Designed eye-catching merchandise to engage fans and extend her brand

  • Provided creative direction for photoshoots, enhancing her visual identity

  • Created a comprehensive website and Electronic Press Kit (EPK) to effectively communicate her story to industry professionals

  • Established a customized Beacons link-in-bio page, centralizing her online presence and improving fan engagement

  • Supported multiple single and EP releases with coordinated promotional efforts across digital platforms

horseshoes

Partnering with Horseshoes, we've transformed their visual narrative through strategic design and digital storytelling. Our collaboration has captured the band's raw, emotive emo indie folk rock essence, creating a compelling brand that resonates with their evolving musical landscape.

 

Key Achievements:

  • Reimagined band aesthetics to authentically represent their sonic evolution

  • Conceptualized vinyl design that serves as a tactile extension of their artistic vision

  • Constructed a digital platform highlighting the band's narrative and musical journey

  • Developed visual content that amplifies their streaming presence

  • Created cohesive visual branding that connects directly with their audience's emotional experience

Horseshoes branding, off trail studios, rachele liba
Hallie Marie branding, off trail studios, rachele liba

Hallie Marie

Our collaboration with Hallie Marie has shaped her journey as an alternative pop rock artist, emphasizing authenticity in every aspect of her brand. By crafting a cohesive visual identity and digital presence, we've helped Hallie Marie connect genuinely with her audience while showcasing her musical evolution.

 

Key Achievements:

  • Designed a logo and branding that embodies Hallie Marie's commitment to authenticity

  • Built a custom website that serves as a digital hub for her music and story

  • Created streamlined cover art that reflects her alternative pop rock style

  • Provided video editing services to enhance her visual content

  • Developed engaging social media content to foster fan connections and grow her online presence

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