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à la cart services
Looking for something more cohesive across your whole project?
Brand Identity
For artists building a visual world from the ground up.
Includes:
• Logo suite (primary, secondary, submark, alternate, favicon)
• Moodboard + visual direction
• Custom color palette
• Typography system
• Brand guidelines PDF
Bonus (choose one):
• Social banners
• Beacons setup
• Merch formatting
• Email signature
Client benefit:
• 15% off one additional service
Timeline:
4–6 weeks
Identity Lite
For artists who already have an aesthetic but need it refined into something clean and usable.
Includes:
• Logo suite
• Updated color palette
• Mini style guide
Optional add-on:
• Typography + color system refresh
Timeline:
2–4 weeks
Brand Audit
A clear, outside perspective on your current visual identity.
We review what’s working, what feels inconsistent, and where things can be elevated without starting over.
Includes:
• Visual identity review (logo, color, type, social, merch)
• Online presence evaluation
• Brand messaging review
• Actionable recommendations
• Written report + 1 hour call
Timeline:
~2 weeks
The visual entry point into your release.
We approach cover art as part of a larger world, not just a single image. The goal is to create something that feels aligned with the music and holds across streaming, press, and physical formats.
Includes:
• Custom cover artwork (single, EP, or album)
• Industry standard exports (3000 × 3000, high resolution)
• Optimized file for streaming upload
• Vertical version for social and stories
• Spotify banner variation
• Font details for future use
Add-ons:
• Spotify Canvas (motion visual)
• Social content derived from artwork
• Platform banners (YouTube, Bandcamp, Facebook, etc.)
Timeline:
2–3 weeks
Create timeless physical formats for your music with professional package designs.
WHAT’S INCLUDED:
File Size provided in PSD and PDF at Industry Standard of 300DPI
Physical Mockups to show how product will look before print and to be used on Merch Shops
3 Rounds of Revisions
TIMELINE: 2-3 weeks
Add Ons
Redesigning CD Package for Vinyl or Cassette
Merch Reformat
Merch that feels like an extension of your project, not an afterthought.
We design pieces that are wearable, cohesive, and aligned with your visual identity so they actually resonate with your audience.
Includes:
• Custom merch design (apparel, posters, or product-based)
• Print-ready files (AI, PSD, PNG, EPS, PDF)
• Up to 3 rounds of revisions
Pricing note:
Merch is billed hourly depending on the scope, complexity, and current stage of your branding.
Add-ons:
• Merch shop setup (Wix, Squarespace, Shopify, Printful, etc.)
• Visual styling to match your site or brand
• Guidance on production and distribution
• High-resolution mockups
Timeline:
3–4 weeks depending on scope
Transform your online presence with fully customized website and EPK solutions designed for musicians and artists.
Specialized in Wix, Squarespace, Beacons, Linktree, Bandzoogle and ReverbNation.
All Website Package Services Include
• Website wireframe
• Branding consistency
• Three rounds of revisions
• Mobile optimization
• Video tutorial
Not Included
• Domain subscription fees
• Website hosting costs
• Additional pages outside the agreed scope
• Future updates
Full Custom Website
A complete, custom built website designed on Wix or Squarespace.
What’s Included
• Custom website layout and visual design
• Mobile responsive formatting
• General SEO optimization
• Key pages
About, Music, Video, Shows, Contact, Social media bar
• Photo editing for backgrounds or featured visuals
• Google Search submission
• Helpful resource links and tutorials for updating your site
Full Website and EPK Package
Combines the Full Custom Website with a fully designed EPK page for a complete artist presentation.
EPK Page for Existing Website
Add a professional EPK directly into your current Wix or Squarespace site.
Designed to match your existing brand and layout.
Includes
• Streaming stats with last updated date
• Press coverage
• Discography
• Band member profiles
• Instagram feed integration
• Tour dates via BandsInTown
• Featured playlists
• Career highlights
• Live performance videos
• Contact information
Add Ons
Custom designed pages for expanding your website.
Hourly rate: $60 per hour
Examples
• Shop setup
• Blog configuration
• Event listing integration
Website Audits for Musicians
Optimize your online presence with a comprehensive website audit designed specifically for musicians. This audit improves your platform’s performance, clarity and discoverability so your digital presence supports your artistic goals.
Service Highlights
• Technical website performance analysis
• SEO optimization tailored to music keywords
• Content strategy evaluation
• User experience review for clarity and flow
• Streaming platform integration check
Deliverables
• Detailed audit report
• Actionable recommendations
• Priority improvement roadmap
• Thirty minute consultation
Website Revamps
Refresh your existing Wix or Squarespace site to improve clarity, performance and overall presentation.
Includes
• Minor text and photo updates
• Layout improvements
• Content updates
• Performance tweaks
Note
Significant aesthetic or structural upgrades are considered a Full Custom Website.
Promotional design for shows and events that feels cohesive with your project, not disconnected from it.
We create flyers that are clear, visually strong, and aligned with your overall identity so they actually catch attention and communicate quickly.
Includes:
• Custom flyer design
• Formats for social and print (square post, event banner, print-ready)
• High-resolution exports (JPG + PDF)
• Up to 3 rounds of revisions
Timeline:
~2 weeks
Streamline your artist branding with a professional setup on Beacons.AI. This service connects your Spotify, social media accounts, and pre-save links, creating a cohesive online presence for your music.
Examples: ellakate, Off Trail Studios, Maria Deirisarri, donozira, Dan Maguire, Mae Graf
What's Included
Custom link page design
Social media links integration
Branding alignment
Timeline: 1 Day
Promote your music with a professionally designed One Sheet created to make a strong impression with press, curators and industry professionals. Your design is built through Etsy so you can easily update it yourself at any time.
What’s Included
• Custom One Sheet design built in an editable Etsy template
• High resolution PDF export
• Lifetime access to the template for future updates
• Personalized artist information
• Latest release details
• Tour or upcoming show information
Timeline
Seven days
Present your creative vision with professionally designed lookbooks and pitch decks. Each project is built in an editable Etsy template, giving you the freedom to update and customize your document at any time.
What’s Included
• Two Zoom meetings for direction and review
• Four rounds of revisions
• High resolution PDF export
• Image creation and sourcing
• Editable Etsy template for future updates
Timeline
Two weeks or more depending on project scope
Create a marketing campaign that captures your branding with tailored social media content. This service includes four posts per track/album, covering pre-release, drop day, and post-release phases.
Includes:
4 posts total (pre-release, drop day, and post-release phases)
IG carousels, stories, and reels
Content based on provided materials or royalty-free content (press photos, videos, etc.)
Timeline: 1 Week
Creative Mentorship
A flexible consulting service that provides ongoing creative support for independent artists. This mentorship helps you navigate visual decisions, branding questions and creative challenges with professional guidance.
Service Highlights
• Monthly strategy consultation
• Expert creative insights
• Professional perspective on
Design concepts
Visual branding decisions
Creative direction questions
What You Receive
• One hour monthly Zoom consultation
• Unlimited email support
• Professional recommendations
• Creative problem solving
Creative Director
A full creative direction service that develops and executes a cohesive visual identity for your artistic world. Ideal for artists ready to elevate their branding, visuals and storytelling with a unified, professional approach.
Full Service Includes
Initial Brand Identity Development
• Comprehensive visual strategy session
• Custom color palette
• Typography and logo direction
• Aesthetic mood board
• Brand personality definition
Ongoing Creative Implementation
• Photoshoot art direction
• Album or single artwork design
• Music video concept development
• Stage and performance aesthetic design
• Social media visual strategy
• Merchandise design coordination
What You Receive
• A complete brand transformation
• A consistent and intentional visual narrative
• Expert creative execution
• Tailored artistic representation
Timeline
Three to six weeks depending on asset needs and client feedback speed
**click each service to see portfolio examples**
© 2026 Off Trail Studios (Rachele Liba). All visual designs, branding elements, portfolio pieces, creative assets, a la carte service guides, and package methodologies are the exclusive intellectual property of Off Trail Studios. Unauthorized reproduction, distribution, or imitation of these designs, portfolio works, service structures, and package methodologies is strictly prohibited. All rights reserved. Trademarks and original content protected under copyright law.
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